I am an independent creative director and designer with a proven passion and approach to helping clients build more powerful, meaningful and consistent brands.
Moreover, design establishes a consistent visual language and instant connection to your products or services, boosting your brand’s recognition, credibility, and captivating your audience to create a lasting impression.
I offer 20+ years experience as a Creative Director and designer working with public and private sector clients in B2B, Tech, Education, Health Care, Financial Services, and Not-For-Profits. I enjoy working with great people adn helping my clients to create more meaningful and powerful experiences for their customers.
Project scope: brand strategy and playbook, advertising, and abbie AI naming, brand identity and product launch
Project scope: brand strategy and playbook, Toronto Raptors Dunk for Diabetes campaign, and This is Life national advertising campaign
Project scope: rethinking how we talk to youth audiences and positioning Big Tobacco as their Satan – marketing/advertising campaign
Project scope: brand identity development, graphic standards, signage and wayfinding
Project scope: brand strategy, identity and tagline development, graphic standards and signage
Project scope: brand strategy, identity and tagline development, graphic standards and fundraising campaign
Project scope: brand strategy, identity, tagline, integrated communications plan and capital fundraising campaign
Project scope: brand positioning strategy, identity development, graphic standards, advertising, signage and way-finding
Project scope: brand positioning, identity development, graphic standards, collateral and display banners
Project scope: street signage, transit and hotel key strategy to promote exhibits
Project scope: youth social marketing campaign to build awareness for risks associated with drinking
Project scope: brand strategy and identity, website, print collateral and interior office design
